DRAGON CAPITAL - 2025 BASIC TOTE & BASIC CAP
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Founded in 1994 with a team of six and $18mn AUM, Dragon Capital Group has since developed into an integrated investment platform focused on Vietnam and other Southeast Asian emerging markets. DCVFM is part of the Dragon Capital Group. The Group is now the longest established, independent, fund manager based in the capital markets of Vietnam with $5bn AUM (as of 31 Dec 2022 – unaudited). For over two decades, Dragon Capital has consistently delivered on behalf of our investors, partners and stakeholders. They are also dedicated to improving corporate governance, contributing to society, and promoting sustainable development in the countries where they invest.
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| Category | TOTEBAG CLOTHING OEM (Custom) |
| Client | Finance DRAGON CAPITAL |
| Product Name | BASIC TOTE BASIC CAP |
| Brief | Merchandise 2025 for annual event Vietnam Access Conference 2025 (VAC 2025) |
| Launch | 09/2025 |
| Mục đích & tiêu chí | - Update new version, new style of merchandise every year - New pattern & design applied on new bags - This year, adding lifestyle accessory with more about fashion - Out of the box than last years with new color adding to the collection: beige tone |
| Phương án | - New design totebag in the same shape (basic tote) and also some different shape (coming soon) - Different than last year 2024 (olive green & tiffany blue), this year 2025 with 2 main colors (olive green & sand beige) - Switching olive & sand in 2 styles of bags with background & pattern colors for the consistency - Caps in form R&D by Jamlos (available in Jamlos 10Y Cap) design in new colors olive-sand (event guests) and white (exclusively limited) with embroidery Icon of Dragon Capital in the front and branding in metal hardware at the back, also inside lining. |